Welcome to SMTHNGFOR –
At SMTHNGFOR, we’re all about making personal care simple, effective, and tailored for the modern man. From skincare to haircare, shaving to body care, we’re your go-to destination for high-quality products that fit your life.
We’re a small team from the UAE, fueled by the energy of our vibrant home. We saw a gap in men’s personal care—too many products, too much complexity. So we created SMTHNGFOR, a one-stop destination for everything you need to look and feel your best. As a new startup in the UAE’s thriving entrepreneurial scene, we’re starting with a core lineup of essentials and a commitment to grow with your feedback.
We believe personal care should be effortless, effective, and built for the modern man. Inspired by the UAE’s drive for excellence, we craft products with premium ingredients and eco-friendly packaging to keep you confident. Whether it’s skincare, haircare, or shaving, we’ve got you covered.
As a UAE startup, we’re all about listening to you. Your personal care routine is unique, and we want to make it better. Got ideas for a new face mask, beard balm, or travel kit? Share your suggestions to help us shape the future of men’s personal care.
